After being rebranded with a new logo, Yellowwood (part of the TBWA group) briefed us on assisting with their brand rollout. As the new brand icon, the Y is adaptable and interactive, ever-changing across various communications and showcasing the company's adaptability and insightful outlook for every client. As Yellowwood is a strategic agency, their values were paramount to the rollout. We solved this by using the logo as a focal point, including their three values as a graphic extension. The rollout included various collateral from branded interiors to trophy design and stationery, all of which allow the Y to shine.

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