Lion & Safari Park
Gauteng’s new Lion and Safari Park in the Cradle of Mankind, required a full strategy and visual identity which could house its primary and secondary commercial offerings in a distinct, seamless manner. The park offers a host of activities including guided game drives on the property with a host of animals to be discovered, and 5 new retail ventures, offering tourists a full game lodge experience – all a stone’s throw from Johannesburg. We established ‘Explore. Discover.’ as the new strategic positioning for the park echoed throughout the new brand collateral.