The Brief: Create a logo for the ‘Wetlands’, a bar and restaurant at The Lion & Safari Park. The solution had to communicate the Parks call to action - ‘Explore. Discover’. The Solution: Designed to work within the natural surrounds, the logo was conceptualised to feature as land art. A 3D installation of super-sized bulrushes was installed within the natural wetlands. When viewed off-center the installation looks like oversized bulrushes, but when viewed from the deck of the restaurant, the large bulrushes perfectly formed the ‘Wetlands’ wordmark.

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