Wall Street Restaurant:
To develop a visual identity for Wall Street, an upmarket restaurant in the heart of South Africa’s financial hub, Sandton. Situated next to the Johannesburg stock exchange, Wall Street is a honeypot for traders, seeking cuisine that reflects their every day successes. Designvow was asked to develop an identity that would reflect all of the above.
Taking cues from the original Wall Street in New York, a clean and simple identity was developed. Designvow opted for a minimalist approach to this brand, letting the food do the talking. The identity is primarily in black and silver and all stylistic cues hark back to the unashamed hey-days of Wall Street living. Designvow was responsible for all collateral and design.