Wall Street

Wall Street Restaurant: The Challenge: To develop a visual identity for Wall Street, an upmarket restaurant in the heart of South Africa’s financial hub, Sandton. Situated next to the Johannesburg stock exchange, Wall Street is a honeypot for traders, seeking cuisine that reflects their every day successes. Designvow was asked to develop an identity that would reflect all of the above. The Solution: Taking cues from the original Wall Street in New York, a clean and simple identity was developed. Designvow opted for a minimalist approach to this brand, letting the food do the talking. The identity is primarily in black and silver and all stylistic cues hark back to the unashamed hey-days of Wall Street living. Designvow was responsible for all collateral and design.

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