Filo Frozen Yoghurt

Filo Identity and Experience: The Challenge: To develop a unique identity within a crowded category for Filo Frozen Yoghurt. The Solution: Frozen yoghurt at Filo goes beyond unique taste combinations, it encourages creativity, it's about playing with your food, having fun and ultimately creating edible art. 'The Art of Frozen Yoghurt’ became the essence and strap-line for Filo which informed the visual identity across all touch points.

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