Dando approach Designvow to develop their coffee brand. The proposed retail outlet and products were all designed to create awareness around different coffee varietals, both as served beverages and packaged coffees.
The identity developed focuses on the simplified shape/silhouette of a coffee bean. This visual and shape was applied consistently across collateral from the website to the packaging to create a strong and consistent visual language, synonymous with coffee.
The brand messaging and visuals centers around the fact that the beans were sourced from 25 of the world's best coffee estates and roasted locally (Cape Town, SA), for a fresh, yet international coffee experience.