Designvow was tasked by Investec to develop a direct mailer campaign to congratulate SABMiller's buy-out by AB InBev in October 2016. We had to communicate Wealth and Investment’s (a division of Investec) offshore investment capabilities to these potential clients.
Designvow developed tailored, individually branded beer packs, to each client. These contained a variety of local and international beers (relating to the foreign investment capability). The packs came with individually branded coasters and was delivered on the day of the buy-out. All packs featured a consistent message, congratulating the recipients, "Cheers XXXX" - making the packaging completely tailored to each recipient. In addition to the packs micro-sites with tailored and relevant information relating to each name were developed. These sites could easily by accessed by googling 'Cheers' and ’your name’, making the communication personal and interesting.